Blow it up

This blog cut its teeth on criticizing commercials, and quite frankly, I think I ought to get back to my roots. I don't watch as much tv now as I did in school, so it's going to be harder to actually manage. Now that football has started, and Dr. Sighted is inconsolable because UGa is behind by 2 TDs right now to Boise, we are seeing and will continue to be seeing more commercials. She did a better job during the first half of the Clemson game when we looked like injured garbage. Adjusting to marriage is hard.

Dick's (the sporting goods store) has a fun campaign where they have professional athletes giving instruction to people buying apparel and explaining why they need it and how it will make them perform better. A few memorable ones were Darelle Revis selling shoes or shorts or whatever and talking about going to his island -- Revis Island -- only to find out that his protege is named Gilligan. There is another one involving Ndomakong Suh (best name ever) hunting quarterbacks selling whatever Revis wasn't There is a good one now with Steven Jackson (not the basketball player) moving in slow motion. There is one, however, that goes over dumber than Kris Humphries answer inevitably will the first time Kim Kardashian asks, "Does this make my butt look big?"

Clay Matthews is the go to guy after the Packers won the Super Bowl, because he looks like a mutant Midwestern wrestler with hair like the cute blonde in your sophomore biology class. He is selling shorts or shoes or whatever in this commercial and it's just him running into stuff in the store. No clever comment from the store, they try to be funny with the family blocking him, except there's nothing going on that they are blocking. There's nothing to blow up! There should have been cowboys robbing a train or a caped man with a handlebar mustache kidnapping Song Girls (Clay went to USC, you see [the real one in LA, not the fake one in Columbia, SC] and the Song Girls are the best thing about the school) that he could blow up. Right now, it just feels like build up with now release. No snap, no crackle, no pop!

The wasted opportunity of the situation is what gets me most. Bad commercials are a dime a dozen -- just ask Taco Bell. But bad commercials with potential to be great? They are the ones that make us feel like we did when Utah State choked away the Auburn game today.